Blog
Guides from Power Decisions
Straight answers to the questions we hear most, written for our own customers.
October 12, 2026 · 3 min read
Map the buyer journey to find where your B2B sales actually stall
Pipeline reports show where deals die. Journey interviews explain why.
October 12, 2026 · 4 min read
Develop first, screen later: how to test a new concept without killing it
Most concept tests rank ideas that were never properly developed. Staging the work fixes that.
October 12, 2026 · 4 min read
What a depth interview hears that a survey never will
Surveys are good at counting. For a complicated B2B purchase, the reasons behind the count are usually the whole story.
October 12, 2026 · 4 min read
Thin decisions and robust decisions: why your next launch needs real options
Most expensive mistakes are set up long before the vote, when only one option was ever on the table.
October 12, 2026 · 4 min read
Creating and Moderating Effective B2B Online Focus Groups
Online groups can put busy executives in one conversation, but only if the recruit, the segmentation and the moderation are right.