About Power Decisions Advisors
Your judgement counts. We start by listening.
Before any interview is booked, the first job is to think through your ideas, your decisions and the intelligence you already have. That moves the collective thinking ahead quickly, and the result is better decisions and better choices.
The 360 research and concept generation process
What is actually in the fog?
When you invite Power Decisions to uncover your growth opportunities, the work begins by scouring your B2B landscape for marketing information. Then it narrows, one clear step at a time.
- Identify your management preferences and the drivers unique to your business.
- Illuminate, clarify and add to the bucket of growth ideas you already hold.
- Deliver useful information about products, segments, pricing and brand positioning.
Experience
Scores of studies, one method.
Power Decisions has conducted scores of marketing and product research studies for small and large organizations. They have covered all of this ground:
- Branding
- Positioning
- Pricing
- Advertising
- Product development
- Channels
- Segmentation
Breadth
A broad range of B2B companies have used the 360 Discovery Research approach for consulting and research. Among the clients the firm publishes by name are Hewlett Packard, Weyerhaeuser / TrusJoist, Micron Technology, Boise Cascade, Texas Instruments and Teletrac.
Design and execution
Research design and execution are the specialty. The firm brings in best-of-breed resources to run Kinetic Depth Interviews, online B2B communities, focus groups and discussion forums, whichever your question calls for.
A plan built to fit
No work starts until you approve the plan.
Each engagement begins with a plan tailored to precisely fit your goals, assumptions and situation. Once you approve it, the work moves forward using some or all of the research methods. A first call typically yields some immediate, valuable ideas, whether or not you go further.
