Client work · published projects and success stories
Power Decisions has conducted scores of B2B studies for small and large organizations, covering branding, positioning, pricing, advertising, product development, channels and segmentation. Six are published by name. Twelve more are told without names.
Printer & DMD disk memory · pricing and product design
Product design and pricing decisions. Respondent-adaptive online surveys and conjoint pricing sensitivity analysis found the optimum price-performance mix for each product line.
Method: several B2B assignments, advanced online surveys with respondent-adaptive questionnaires, conjoint pricing sensitivity analysis.
Commercial vehicle GPS · three studies
Two studies of Teletrac customers gathered brand image, price sensitivity and repeat purchase preference through one-to-one phone interviews. A follow-up online forum gathered qualitative views, satisfaction and brand image data on one target competitor.
How online forums workThe rest of the published list
Each entry below is the business's own published description, kept short here. Several lean on one-to-one conversations first.
Engineered wood · a Fortune 500 company
Working directly with the CEO.
The company faced an important brand name and positioning decision for a new high-tech product in engineered wood. The B2B study generated, evaluated and recommended the final branding and positioning direction.
High availability servers
Market position and opportunities for the PC subsidiary. One-to-one depth interviews, then a larger quantitative phone and phone-to-web study.
OSB & waferboard
A nationwide market strategy study of adoption rates and prospects for a new building materials product, guiding entry into OSB and waferboard.
DSP processors, worldwide
Appointment-phone interviews with senior executives at target customers worldwide, delivered as a best-of-class profile to guide entry into the DSP market.
Twelve success stories
The business publishes these engagements by industry and challenge, not by client. We have kept them that way and described each one as the original page does. The decisions are real; the letterhead stays private.
The archive
Names, positions and images, settled before launch or acquisition.
Fortune 500 company, new high-technology product
A study to settle important branding, naming and positioning decisions for a new high-technology product.
H-P technology spin-off, lighting
Managed the development of a compelling brand name and advertising positioning for an exciting new lighting product, the focal point of a pull-through consumer strategy.
European petroleum company
A targeted national image assessment, with an advertising awareness survey and audience demographics analysis, to build the company's U.S. corporate image before it acquired an American company.
Concepts generated, scanned, priced and tested on the way into a market.
Private label food producer
A comprehensive consumer research study spanning several development stages. We guided an 18-month, multistage entry into a consumer branded category: opportunity scanning among consumers, pricing research using conjoint trade-off analysis, brand positioning, brand name idea generation and concept testing.
Leading semiconductor company
A worldwide study of the market for DSP processors, built on executive interviews, that delivered marketing strategy and business-level strategic planning information.
Major consumer packaged goods food company
A company with roots in food service and real inroads into retail branded products. A concept idea generation process identified new product and new market opportunities.
Building materials
A nationwide market strategy study of adoption rates and prospects for a new competitive building materials product, guiding the client's new product and new market entry decision.
Industrial manufacturer
We helped identify new product and service opportunities to position the company more effectively in its competitive market space.
Competitive position, acquisitions, dealers and communities.
Venture fund, software acquisition
An international study of the market position of a vertical software acquisition target, run as a fast-turn phone survey among buying influences and decision makers in a professional vertical market.
Farm implement and tools manufacturer
Attitude and usage research across the Western states among farm supply dealers and farm operators, using a hybrid phone and mail survey. It identified new product, satisfaction, branding and advertising opportunities to strengthen loyalty, adoption and share growth.
Major chemical firm
Recent blunders had put the firm's reputation on a slide. A series of focus group discussions and a projectable community survey showed how best to build community alliances.
Plant automation equipment maker
A strong niche manufacturer wanted to know its competitive position, with marketing communications spend and capital investment on the table. After decision clarification work to isolate strategy options, a phone survey covered customer satisfaction and the broader market.
Typically he can offer some immediate, valuable ideas on the first call. Or read how the research is done on the methods page.
